We all know leave-in conditioners are great products to add to any haircare routine, no matter the hair type, from thick and curly to thin and fine. Leave-in conditioners are a life-saving product when it comes to adding moisture, shine, manageability or simply in assisting us in getting a comb through gnarled tresses. Like many others, you may already find yourself in possession of a leave-in conditioner but here’s where things get tricky.
Not all leave-in’s are created equal and by that we mean not just how they perform but the choice of ingredients most leave-in’s still embrace. Many of those inexpensive ingredients, like parabens and phthalates, are well known endocrine disrupters responsible for many hormonal issues including cancer. We call these products “leave-in’s” but they are also “leave-on’s” as the simple act of application leaves product directly on the scalp, a clear pathway to our bloodstream. We encourage you to read your labels and use only clean products like award winning Velvet Divine Leave-In Conditioner. Not only is this product free from parabens and phthalates, but it’s also formulated without any of The Sin List like gluten and petrolatum.
Leave-in’s are also not created equal when it comes to performance. A single brand will launch numerous, virtually identical leave-in’s for a variety of hair types. But are they really that different? Could it simply be a marketing ploy to sell more products? Read their labels and test for yourself. Saints & Sinners Velvet Divine Leave-In Conditioner utilizes patented self-leveling, non-greasy conditioners that customize to each individual hair type. Never too much, never too little, always the perfect amount of condition every time!
“The leave-in category has needed a major refresh for years now,” says Diana Wilson, Co-Founder and Chief Creative Officer at Saints & Sinners. “After forty years in the haircare space, I’ve seen it all and we’ve developed a product that outperforms everything in the leave-in category, not to mention we’ve accomplished better performance without resorting to toxic ingredients still embraced by so many leave-in’s. Our self-leveling conditioning technology adjusts making it the one product the whole family can use. Consumers are smart, consumers are informed and they absolutely know the difference between marketing spin and a product that actually works!”
While a great rinse off conditioner like Velvet Divine Daily Conditioner is a must have for many hair types and textures, leave-in’s provide the next important layer in detangling and protection especially when heat appliances are used. Velvet Divine Leave-In Conditioner shields strands from the ravages of heat, protects hair color, eliminates frizz and provides additional detangling and combability. Both types of products are integral components of a beautiful, finished style.
But we’re not the only ones to take notice! Velvet Divine Leave-In Conditioner was recently named the nations “Best Leave-In Conditioner” by NewBeauty Magazine. “Not only does this leave-in conditioner create silky, healthy strands,” states NewBeauty Editor Isabelle Buneo, “the smell makes me feel so luxurious and chic, I wish it came as a perfume!” Smelling divine is only one benefit of this fan favorite product! Enjoy heat protection, shine, instant detangling and protective antioxidants in a cream to mist formula guaranteed to change the way you look at leave-in conditioners!
So the next time you’re applying these leave in’s to thirsty stands, remember you’re also leaving them in a position to be absorbed through your scalp! We encourage you to read your labels and give yourself the self-care you deserve with products that will have you looking fabulous and feeling fabulous, for the long term!
Sinfully Good Styling!